Bert Whitehead
Franklin, Michigan Financial Planner

Bert developed the original Cambridge System and founded Cambridge Connection, Inc. and ACA (the Alliance of Cambridge Advisors)

Bert was born in Bisbee, Arizona. His financial career began as a runner and board boy for the local E.F. Hutton agency when he was 12 years old.

He has a B.A. in Psychology, an M.B.A. in finance, and a law degree. He started practicing as a tax attorney and fee-only financial planner serving primarily executives, professionals, and small business owners in 1972.

Bert organized Cambridge Connection, Inc. in 1983, using a holistic approach to fee-only tax and financial advisory services. He currently personally advises clients across the country.

In 1995 Bert formed a new organization, now known as ACA (the Alliance of Cambridge Advisors) to train financial advisors on a national basis in the Cambridge approach to holistic fee-only financial planning. ACA has become a notable force in the financial industry, with over 300 advisors having been trained in the Cambridge System™, with classes offered on an ongoing basis. He is the author of “Why Smart People Do Stupid Things With Money” and nine other books relating to personal finance.

Bert has been selected by Worth Magazine as one of the best 100 personal financial advisors in the United States every year since 1994. He is regularly quoted in the Wall Street Journal, Newsweek, Money Magazine, Kiplinger’s, Forbes, New York Times, Washington Post, Investment News, Bloomberg, U.S. News & World Report, Investment Advisor, and Detroit News/Free Press. He has also been a guest on Fox Money Line.

Bert was also featured on P.B.S. television on a two-hour special which ran nationwide in 2006 through 2008 titled “Why Smart People Do Stupid Things with Money.”

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