As 2009 winds down, I would like to share some wisdom with you from another writer. Frank Sonnenberg is not only a friend, but a marketing maven and strategic thinker. In my opinion, his post on “25 Thoughts for the New Year” has the rare quality of being pithy without being glib, and expresses insights that are wise and helpful, without being too sentimental.
• If you don’t pass your values onto your kids, someone else will.
• You’d think we’d learn something from watching a hamster run around on its wheel.
• Practice doesn’t make perfect if you’re doing it wrong.
• Paradise is not a place; it’s a state of mind.
• Fun shouldn’t be confused with happiness.
• A homeless person wasn’t at one time.
• If work isn’t fun, you’re not playing on the right team.
• Trying to be excellent at everything leads to mediocrity.
• Some people don’t communicate. They just take turns talking.
• Everyone was put on this earth for a good reason . . . what’s yours?
• When it comes to charity, some people stop at nothing.
• Trust takes a long times to develop, but can be destroyed in seconds.
• Anger is a loaded weapon . . . be careful where you point it.
• Lessons in life will be repeated until they are learned.
• Marrying for money is a high price to pay.
• A great start doesn’t always guarantee a great finish.
• It’s better to get called out swinging than called out on strikes.
• Just because it say’s “URGENT” doesn’t necessarily mean that it’s important.
• People often count their pennies yet squander their dollars.
• Half a sandwich shared with a hungry person is more nourishing than the whole.
• Helping people too much only makes them helpless.
• Those who serve arrogance as their main course will eat humble pie for dessert.
• Always give 110%. It’s the extra 10% that everyone remembers.
• We teach children to color inside the lines, and then expect adults to think outside the box.
• Live every day as if it were your last. One day it will be.
My plan for early 2010 is to begin a series of posts on lessons we all should have learned from the “Great Recession” and one of the biggest and sharpest stock market declines any of us have ever experienced. I hope to present these lessons in plain English, and with “real life” stories that you’ll be able to identify with. Ultimately, my goal is to help you to avoid the same mistakes again.
Oh, and if you’re wondering, my favorite thought on Frank Sonnenberg’s list is “Lessons in life will be repeated until they are learned.”